Brand Freshening
Is your brand looking a little dated? Is your website a time capsule from 2002? Do your company portraits feel like a walk down Memory Lane?
To the modern web visitor, an aged website can be a painfully apparent indication that the business is no longer vibrant, not “with the times” or maybe no longer open. Many studies suggest that website visitors are more sensitive to the aesthetic of website than the content of the website when making buying decisions.
